所属类别：管理

所属子类：商务沟通

作者：（英）马斯卡尔 著

出版商：人民邮电出版社

版次： 1

页数：172

原价：￥49.00

现价：￥32.30

印刷日期：20050601

目录：INTRODUCTIONJOBS,PEOPLE AND ORGANIZATIONS1 Work and jobs2 Ways of working3 Recruitment and selection4 Skills and pualifications5 Pay and benefits6 People and worklaces7 The career ladder8 Problems at work9 Managers,executives and directors10 Businesspeople and business leaders11 Organizations112 Organizations2PRODUCTION13 Manufactring and services14 The development process15 Innovation and invention16 Making things17 Materials and suppliers18 Business philosophiesMARKETING19 Buyers,sellers and the market20 Markets and competitors21 Marketing and market orientation22 Products and brands23 Price24 Place25 Promotion26 The Internet and e-commerceMONEY27 Sales and costs28 Profitability and unprofitability29 Getting paid30 Assets,liabilities and the balance sheet……

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