所属类别：管理

所属子类：外文原版/影印版

作者：Al Ries\Jack Trout 著

版次： 1

页数：216

原价：￥110.00

现价：￥99.00

印刷日期：19970101

目录：Introduction:Marketing is warChapter 1.2500 years of warChapter 2.The principle of forceChapter 3.The superiority of the defenseChapter 4.The new era of competitionChapter 5.The nature of the battlegroundChapter 6.The strategic squareChapter 7.Principles of defensive warfareChapter 8.Principles of offensive warfareChapter 9.Principles of flanking warfareChapter 10.Principles of guerrilla warfareChapter 11.The cola warChapter 12.The beer warChapter 13.The burger warChapter 14.The computer warChapter 15.Strategy and tacticsChapter 16.The marketing generalIndex

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"A business book with a difference: clear-cut advice, sharp writing and a minimum of jargon."­­Newsweek~"Revolutionary! Surprising!"­­Business Week~"Chock-a-block with examples of successful and failed marketing campaigns, makes for a very interesting and relevant read.

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